CASE Construction Equipment has appointed Hamstead Plant as its authorised dealer for the West Midlands, covering Birmingham, Coventry, Dudley, Walsall, Wolverhampton and Worcester.

CASE Construction Equipment, founded in 1842 and headquartered in Turin, Italy, is a global construction machinery brand owned by CNH Industrial, selling excavators, wheel loaders, motor graders and compact equipment through dealer networks worldwide, supported by full-line sales, genuine parts and aftersales service.

Hamstead Plant, based in Kingswinford, West Midlands, is a family-owned business with more than 100 years of combined experience serving contractors, developers and site managers, with an existing equipment portfolio built primarily around the Sunward range.

Financial terms: not applicable, a dealer appointment rather than a transaction.

Advisors: None mentioned.

The appointment places Hamstead Plant inside a wider CASE push to rebuild direct dealer coverage across UK regions, rather than an isolated local deal.

CASE has made comparable regional appointments in recent months, including Ernest Doe & Sons for the South East and, in the North East and North Yorkshire, newly formed EMH Plant, incorporated only in October 2024, pointing to a systematic network rebuild rather than one-off signings.

CASE has described the strategy internally as a shift toward proximity-based service, and its regional dealer deals have consistently paired sales coverage with guaranteed overnight parts availability from its UK distribution centre in Daventry, backed by CNH Industrial's wider European logistics network.

The push comes as CNH Industrial's Construction segment guided to roughly flat 2026 net sales and an adjusted EBIT margin of just 1.0 to 2.0 percent, making dealer network expansion a lower-cost lever than volume growth for defending market share.

For Hamstead Plant, the deal adds a manufacturer-backed equipment line to a business built on Sunward products, widening its addressable customer base in the West Midlands. For CASE, it closes a regional coverage gap and strengthens parts and aftersales density, a growing differentiator as contractors prioritise machine uptime on major infrastructure and housing programmes.

For the sector, the pattern is clear: equipment manufacturers are competing on service density and regional coverage as much as machine specification, and a steady run of UK appointments suggests CASE intends to complete its regional map before rivals do.

Source: Hub-4 / Agg-Net / The Construction Index / Farm Equipment